Tag: Association for Demand Response and Smart Grid

In the six months since a consultant to the Edison Electric Institute wrote a paper describing “Disruptive Challenges: Financial Implications and Strategic Responses to a Changing Retail Electric Business,” many utility officials, analysts, investors and consultants have been mulling over how investor-owned electric utilities may have to change principally due to the growth of demand…

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Among the lessons emerging from various utility pilot programs around the country where homeowners respond to dynamic pricing and demand reduction incentives is this pre-requisite: to change behavior utilities need to truly e-n-g-a-g-e their customers. And the most effective way to accomplish that is to be sure the utility has a large stockpile of customer…

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