Jim Pierobon is Founder and principal writer of The Energy Fix. He is a policy, marketing and social media strategist who has reported on, testified and consulted about smarter grids, cyber-security as it affects the power grid, fossil fuel shortages, price spikes, energy efficiency and the rise and fall -- and the rise again of nuclear and renewable energy sources.Engaging utility consumers about Smart Grid benefits – what it takes to be a leader
Judging by the myriad approaches energy utilities are taking in their march toward a smarter grid, it is becoming more clear by the month what it will take to truly engage consumers. Some utilities get it, some are making progress and others lag behind, almost embarrassingly so. As with most clean or smarter energy initiatives, [...]