Jim Pierobon is Founder and principal writer of The Energy Fix. He is a policy, marketing and social media strategist who has reported on, testified and consulted about smarter grids, cyber-security as it affects the power grid, fossil fuel shortages, price spikes, energy efficiency and the rise and fall -- and the rise again of nuclear and renewable energy sources.Chevron’s “We Agree” – what’s the point, really?
Does it make sense for a major oil company to try casting itself far beyond its core business, especially if the subject of an ad campaign represents a miniscule % of gross revenues and earnings? After BP tried to go “Beyond Petroleum,” Chevron is increasing the stakes of its expensive “We Agree” bid to paint [...]