Market segmentation

That is perhaps the most interesting question raised by the latest “Consumer Pulse” research by the Smart Grid Consumer Collaborative. In its third survey by the Collaborative of at least 1,000 consumers throughout the U.S. since 2011 reflecting the U.S. demographics, 54% of Americans who are heads of households and at least 18 years old…

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The answer thus far would appear to be that low-income consumers are looking forward to smarter energy offerings based on fresh data from the Smart Grid Consumer Collaborative. A recent survey for Collaborative sheds light on the opportunity and the challenge of engaging consumers who have annual family incomes up to $20,000 (for a family…

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There is progress but there is also a long way to go to engage consumers in Smart Grid apps and their benefits. In the Smart Grid Consumer Collaborative’s 2012 “State of the Consumer Report,” released today, four fresh themes emerge. Each one, and the recurring themes, continue to wrestle with the reality that virtually all…

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Early lessons from utilities deploying proactive smart grid programs with their customers point to potentially significant energy savings if consumers are engaged with targeted communications they find relevant to their values and lifestyles. When matched with stronger-than-expected gains being achieved through more traditional efficiency programs found in a report out this month by the Consortium…

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New research out this morning for the Smart Grid Consumer Collaborative affirms what what is needed for utilities, and their vendors, need to accomplish for smart grid applications to grow more quickly: educate, educate and educate some more. Here are the key findings, followed by selected top-line implications. The research, conducted by Market Strategies International…

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