Jim Pierobon is Founder and principal writer of The Energy Fix. He is a policy, marketing and social media strategist who has reported on, testified and consulted about smarter grids, cyber-security as it affects the power grid, fossil fuel shortages, price spikes, energy efficiency and the rise and fall -- and the rise again of nuclear and renewable energy sources.Communicating the energy efficiency and $ savings of Philips’ L-Prize award-winning LED light bulb: electricity prices and rebates matter
Even before a major push to mass market LED (light-emitting diode) bulbs can be found on retailers’ shelves in U.S. markets in April, there is confusion over their purported $50 price tag and what consumers ultimately will pay. Judging by one attempt, even the newspaper of record in the U.S. capital — The Washington Post [...]