19 Feb 2016

Let’s Communicate Better About Nuclear – ClearPath Founder Jay Faison

Written by Jim Pierobon

North Carolina clean energy philanthropist Jay Faison is becoming known as a proven entrepreneur trying to change the narrative about economic and climate benefits of clean energy, especially among his Republican cohorts. Along with the ClearPath Foundation he founded and formalized in 2015, he’s embarking on a bid to affect policy.

Among his early priorities is a sharp focus on need and value of more capital investment and market-based solutions, paired with less bureaucratic red tape and increased government efficiency, to clear the way to significant commercial nuclear power advances.

Jay Faison, 48, founder the ClearPath Foundation in 2013. Credit: Jim Pierobon

Jay Faison, 48, founded the ClearPath Foundation and formalized its strategy in 2015. Now he’s also running a super PAC: ClearPath Action. Credit: Jim Pierobon

Faison, who made his early fortune growing video and technology companies, may be the nuclear industry’s freshest voice for the sizable role next generation reactors can play in a lower-carbon future in the U.S. and the world.

“America needs to lead the world in this effort,” he told clean energy professionals, educators, venture capitalists and students at the University of North Carolina’s 3rd Annual Clean Tech Summit in Chapel Hill.

“All roads,” Faison said about the work needed attract much-needed private capital, “lead to Washington, DC.” Constituents of the most influential federal lawmakers need to reach them with clear messages elected officials and their staffs can understand.

While Faison was addressing the 500 or so Summit attendees, his staff in Charlotte and Washington, DC were busy launching a political action committee, ClearPath Action. Equipped now with his own “super PAC,” Faison hopes to raise and spend at least $5 million on behalf of about a dozen congressional Republicans who embrace clean-energy policies. He said he hasn’t ruled out getting involved in the presidential election.

“I’m always surprised to hear how many Republicans haven’t heard from you,” Faison said. “Don’t assume somebody’s going to be against clean-energy technologies unless you have a conversation. It’s very doable. It’s about the messages and the way you do it. It’s all about how you position it.”

“There is a huge need for the curation of these ideas into types of graphical and ease-to-understand communications” that lawmakers will digest, and then act on,” Faison added. He said circulating a 40-page white paper doesn’t cut it anymore.

“Our system is just broken as heck,” Faison said as part of a follow-up panel discussion on innovative investment approaches. Faison said he sees the potential for a “super-competitive, next-generation” nuclear industry in the U.S. But that may not happen because other countries may want it more, along with the jobs and economic growth that go with it.

He said the U.S. risks relinquishing leadership as the locus of the best research and development. Countries such as Indonesia are willing to offer credit enhancements and other incentives to attract private capital.

ClearPath recently refreshed its push arguing for a bigger role for nuclear power, along with natural gas, hydropower and innovation. Among other things, it calls for removing politics from siting permanent storage for spent commercial fuel rods and motivating the private sector to solve it, led by an independent government agency. (Note: the U.S. Nuclear Regulatory Commission is an independent agency.)

“Spent fuel is costing Americans hundreds of millions of dollars each year,” ClearPath states. “Unresolved waste is tarnishing the existing and next generation technologies.”

ClearPath counts 48 companies that are working on advanced reactors and their components in North America. For its part, the U.S. government can support private sector research with “low to no cost reforms;” which prompts one to ask: what can Faison and Clear Path do about it?

The answer in a nutshell: nuclear and other clean energy advocates need to communicate better. They need to find ways to truly connect with their elected officials.

“Government affairs will be part and parcel to clean energy forever,” Faison said.

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